Chaya Laron is Co-founder and Chief Executive Officer at Chaya + Laron Service Design.

Chaya is an expert in marketing and consumer behavior, she has an extensive business experience in working within diverse sectors. Chaya is a pioneer in the Services Design industry in Israel. Chaya is enthusiastic about the opportunities and added value service design brings to businesses and the positive effect it has on people’s lives.

Chaya helps organizations identify and understand how they can provide significant services that benefit and contribute with their customers. She’s doing so by creating methods and processes that the organization can follow, and by accompanying organization’s staff and stakeholders in implementing the different services within the organization.

Previously Chaya served in diverse management and marketing roles within leading companies in Israel. Some of her positions included: creating marketing strategies and brand strategies, developing new products and services, product management, chain store management, advertising management and public relations, customer club management and development of compelling interactive programs targeted at customer retention and acquiring new customers.

Chaya has a BA in Political Science and Psychology from Tel Aviv University, Studies for MA in Philosophy in Tel Aviv University and variety of business courses.

Contact Chaya Laron: +972-50-534-1818 –

Yiftach Laron is Co-Founder and Co-CEO at Chaya + Laron Service Design.

Yiftach is an expert in marketing and has a extensive business experience in Israeli and international markets.

Yiftach helps organizations to create competitive advantages groundbreaking and useful, enabling organizations to operate in a new and unique way.

Yiftach accompanies and promotes the creation and development of new products from the first stage of the idea, product development, marketing and concept to introducing products to markets.

Yiftach is an expert in developing strategy of products and services to improve the customer experience. He is enthusiastic about promoting businesses, organizations, people in finding the win-win situation within businesses people and organizations in countries and cultures around the world.

Previously Yiftach served in diverse management and marketing roles, within leading companies in Israel, in the fields of hospitality, advertising and industry. Worked in sales and marketing in local and international market, export, development of products and services, and contributed greatly from his experience in advising leading organizations.

Yiftach has graduate Hotel management of the Technion Israel Institute of Technology, Marketing Management courses at the Open University and variety of business courses.

Contact Yiftach Laron: +972-50-538-6218 –